02 / Case study
A running shop that measures before it sells.
Sector
Identity · Retail
Year
2024
Scope
Identity · Retail · Packaging
Result
Opened three stores on the system
The brief
Stride fits running shoes by measuring how people run. The brand needed to look as exact as the fitting.
What we built
A measuring-tape grid used on boxes, walls and receipts, and a type system borrowed from track lane numbers.
Next step
One working day to reply.