The brief

Hush sells pillows, eye masks and linen sprays. Every competitor shouted. Hush wanted to whisper and still be found on a crowded shelf.

What we built

White boxes with one hard yellow band, a wordmark set small on purpose, and a numbering system that tells you the product without a paragraph.

What changed

The range launched in 140 stores and the band became the brand’s shorthand in every campaign.