02 / Case study
Billboards that change with the weather report.
Sector
Outdoor
Year
2025
Scope
Campaign · Outdoor · Media design
Result
Recall up 2.4× in post-tests
The brief
Billow sells weatherproof jackets. The idea: let the sky sell them.
What we built
Digital boards fed by live forecasts. When rain is coming, the headline changes before the clouds arrive.
Next step
One working day to reply.